Soul/sole decision of where, why and with who we spend our dollars, aligning our values with companies that are here to make a difference. We’ve launched….Did you know that it costs millions of dollars in slotting fees, required ad spends, and distributor fees and charge backs that become a part of every grocery purchase we make? It takes millions of dollars that most real entrepreneurs don’t have.

Tragically, most don’t know the game and pour their hearts into their own ‘creation,’ only to be forced to ‘sell out’ to vulture capital or lose their dream to make a difference. Then, those VC’s sell your ‘brand’ to the ‘mega corporate brands’ along with the recipe you’ve poured your heart and soul into, and start replacing real healthy oils with canola oil, for example, cheapening your ‘creation,’ for profit! I was told what a “privilege” it is to be nationwide on grocer’s shelves. It is not. These ‘Big Box’ stores do not have your health in mind. Rather, they are gluttonously stuffed, creating profits at the expense of our health.

Did you know that while millions have lost their jobs, their dreams and economies have been destroyed due to this “pandemic,” our grocers posted record profits, while many small brands were ‘put on hold,’ to fill the most profitable line items?